lilah beauty embodies the philosophy of “With less, you are more”. The minimalistic collection of color allows women to achieve a finished look with fewer products… encouraging a movement to declutter, minimize and simplify.
Focusing on overall digital content and brand awareness, we were able to revamp our brand voice throughout social platforms bringing in best-in-class content with in-house photography, content creators, and community management.
metrics
increased follower growth by 1.6%
established evergreen content in house to focus on conversion + brand awarness
obtain social / digital assets for brand partner relationships and cross-promotional collaborations gifting 80 creators per month for organic + paid
execute cross-platform marketing plans, assets + development
working closely across internal teams to execute digital marketing plans + brand strategy
work closely with ecommerce team to manage third party retails + digital promotions
