Developed innovative integrated social marketing strategy across all social channels to drive brand awareness, engagement, and demand for new innovations, hero products and professional services.
Metrics
40% follower growth increase
155k new followers in 1 year
1% average monthly engagement rate
drove 3-5% conversion rate
5 best-in-class influencer/consumer events
10+ digital masterclasses per month
3 social brand partnerships per month
10 paid creator testimonials per month
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Education, personalization and physical touch are at the for front of the brand. We provided the best-in-class education through social with in-feed graphics on ingredients, instagram live masterclasses with a Professional Skin Therapist and using the power of human touch to connect with people to form a unique, lasting bond.
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While 2020 was a turbulent year, our team was able to adjust daily to the unexpected social climate. Within 24 hours, we turned on our “Chat with an expert” Facebook page as well as a community Facebook page, “The Skincare Collective”. Creating a safe place for our skincare enthusiasts alike to ask questions, share tips, and get support during their journey.
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It all began with an idea. We wanted consumers to see real people, real skin, and real results. Retinol Acne Clearing Oil was our first test. Bringing in 15 everyday Dermalogica users who suffered from acne, we were able to showcase these results through digital showing that within 2 weeks, this product can deliver clearer, more vibrant skin.
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Our mission was to bridge the gap in education by providing resources to girls in underserved communities and inspiring young womxn to explore different career paths through professional mentorship. When a girl is educated she dreams bigger, is more confident and able to maximize her full potential. We partnered with Beauty Changes Lives across digital to bring young entrepreneurs masterclasses with Dermalogica employees to provide mentorships, advanced education and scholarships.
Dermalogica Drive-In: Masque + Movie
We were one of the first beauty brands to host an in-person event in the COVID-19 era with our “Dermalogica Drive-In: Masque and Movie”, hosted in Los Angeles to celebrate the launch of the new Hydro Masque Exfoliant.
Our team realized, after conversations with influencers and consumers, that the distant feel of a zoom launch meant that in-person events were missed greatly and lacking personal/human touch.
To do this safety had to be at the forefront of our minds and so early on in the planning process we partnered with an epidemiologist to learn how to protect Professional Skin Therapists and guests.
